Personalize your dog's health with delicious daily treats made from functional superfoods.

These are the healthy rituals your dog's been begging for. They'll love the flavor. You'll both love the long-term benefits.

Your dog's new favorite daily ritual

Healthy nutrients should come from nature, not a lab. Boost your dog's nutrition without the BS.

Recommended starter duo

Look Good, Feel Good Pack

Joints & puppy-like energy

Forever Young Pack

A more nutritious topper

Multivitamin Sauce

The micro-nutrition dog food misses

Doggie Greens

Give a wooof about your dog's wellness

Superfood Ingredients

Healthy nutrients should come from nature, not a lab. But your dog needs enough concentrated nutrients to make a difference.

Treat-Worthy Flavors

Because good health should be a treat, not a chore. Flavors and ingredients are chosen for their palatability.

Modern Effective Formulas

Made by a PhD Animal Nutritionist. Ingredients are chosen for their effectiveness based on the latest scientific studies.  

Dog parents are buying these most often

Micronutrients & Probiotics

Doggie Greens

The other half of your dog's daily nutrition that dog food forgot.

Joints & Recovery

Activity & Recovery

A powerhouse joint supplement that helps with recovery & lean muscle.

Collagen & Omegas 3s

Collagen Puptides

This important protein helps with joints, coat, and digestion.

Not Just Vitamins Multivitamin

Multivitamin Sauce

A bone broth multivitamin to cover all your dog's foundaitonal needs.

It started when I got Maya...

A message from the Founder

When COVID hit, like a lot of people, I was excited to get a dog of my own.

Being health-conscious myself, I was underwhelmed by the options to personalize Maya’s needs. I didn’t like waiting between vet visits to feel ownership in her overall health. But most of what I found online was the same dated formulas and “proprietary” blends sneaking in artificial crap.

So I teamed up with animal nutrition experts and a team of scientists to see how we could maximize the helpful, functional nutrients that come from superfoods with flavors that make good health a highlight of the day, not a chore.

With Wooof, I feel more in charge of Maya’s daily physical and mental wellbeing. Selfishly, I know I’m giving her concentrated amounts of the best nutrients out there. I hope you find the right combination of our products that helps you do the same!

Travis - Founder of WOOOF

Sniff out your dog's plan

Take 2-minute quiz to get your dog's personalized results

Tail-wagging guarantee

Try WOOOF risk-free. If you or your dog doesn’t absolutely love it, let our Customer Care team know within 30 days and get a full refund or replacement.

What dog parents are saying

What your dog really wants

Your dog sees your post-workout routine. Your collagen. Your sleep tracker. The keto diet you inevitably quit. Your green shakes. Your ever-changing supplement stack.

More than anything, they see how much better you feel when you invest in optimizing your health each year.  

Now it's their turn. Give your dog the tasty wellness routine they've been begging for.